Five Classic Marketing Mistakes

There are many marketing mistakes that are constantly repeated by businesses in every industry. By recognizing these common pitfalls, you'll be less likely to repeat them. Here are a few:

Who Needs to Plan? Marketing executives within fast moving industries failing to lay out a plan may lead to some big surprises, like running out of money! In a business environment, where decisions are made quickly, it is easy to lose track of where the money is going. A marketing plan can help the company insert controls on marketing expenditures and may help ensure that everyone within the company is on the same page with regard to the basic direction of the firm’s marketing efforts.

All We Need to do is Pump More into Promotion.
Wouldn’t it be great if marketing was this easy? More likely you’ll see your profits decrease! The argument for more promotion as the fix for lackluster sales is heard in nearly all organizations. But to view marketing problems in terms of promotional deficiencies is extremely shortsighted. Marketing is much more than advertising. Before deciding to spend more on promotion, review marketing decisions.

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January 2013
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Hudson Imaging Systems | (940) 723-0591 | Wichita Falls TX 76301